Shoshana Zuboff is Professor Emerita of Business Administration at Harvard Business School. Today we’re speaking to her about her latest book, “The Age of Surveillance Capitalism.”

The book analyses – and condemns – the business model that has turned the Silicon Valley giants into some of the world’s most profitable and powerful companies.

Why does Professor Zuboff liken Google and Facebook to the Spanish conquistadores landing in 15th- and 16th-century America?

 

 

The tech giants have made fortunes from predicting people’s behaviour. What if the next step is to control it?

The speed of their advance has confounded attempts to control and regulate them. Are there any grounds to believe that surveillance capitalism can still be reined in?

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